About Us

The Story Behind heybarney – From a Love for Dogs to a Brand That Shows What Truly Matters to You.

Hi, I'm Michael

As an influencer with over 900,000 followers on Instagram, I share my daily life with my two dogs, Bruno and Barney. They are not just my loyal companions – they are the stars of my social media channels and an integral part of my life.

From my love for my four-legged friends and the desire to make this special bond visible in everyday life, the idea for heybarney was born. What started with a personalized cap is now a brand that gives people the opportunity to wear what truly matters to them.

The name is a tribute to my dog Barney, who has charmed millions of people – and the reason why it all began.

To Michael's Instagram

Meet Bruno & Barney

Bruno – The Quiet Thinker

Bruno is the philosopher of the two. With his calm demeanor and thoughtful nature, he brings serenity to every day. He loves long walks, cozy hours on the couch, and is always up for a cuddle.

Bruno's Facts

Favorite place: in the water
Hobby: Swimming
Character: Calm & Wise
Superpower: Swimming for hours

Barney – The Lively Entertainer

Barney is the family's bundle of energy. With his playful character and infectious curiosity, he brings action and good humor. He's always ready for adventure, loves to play, and is a born entertainer in front of the camera.

Barney's Facts

Favorite Place: Wherever the action is
Hobby: Playing & Discovering
Character: Lively & Curious
Superpower: Making everyone laugh

Bruno – The Quiet Thinker

Bruno is the philosopher of the two. With his calm demeanor and thoughtful nature, he brings serenity to every day. He loves long walks, cozy hours on the couch, and is always up for a cuddle.

Bruno's Facts

Favorite place: in the water
Hobby: Swimming
Character: Calm & Wise
Superpower: Swimming for hours

Barney – The Lively Entertainer

Barney is the family's bundle of energy. With his playful character and infectious curiosity, he brings action and good humor. He's always ready for adventure, loves to play, and is a born entertainer in front of the camera.

Barney's Facts

Favorite Place: Wherever the action is
Hobby: Playing & Discovering
Character: Lively & Curious
Superpower: Making everyone laugh

Wear what you love

More than just a slogan for us. It's our philosophy

Our Mission

Behind every unique piece there is a story.

We believe that the most important connections in life – whether to your beloved four-legged friend, your family, or your greatest passion – deserve a special place. These moments are too precious to remain just a photo on your phone.

In our Austrian manufactory, we transform your memories with the utmost care into high-quality cherished items. Each piece is a unique, handcrafted item that perfectly reflects what makes you, you.

Because in the end, it's about more than just clothing – it's about always carrying what you love with you.

Our Values

These are the principles that shape each of our products.

Individuality

Every product is unique – as unique as your story. We make personal connections visible.

Craftsmanship & Quality

In our Austrian workshop, we handcraft each piece. High-quality materials and meticulous care are a matter of course for us.

Passion

heybarney was born out of genuine enthusiasm. This passion is reflected in every detail that leaves our manufactory.

View Instagram account with app